Comments on: 3 Silly Mistakes That Could Label You As a ‘Rookie Copywriter’ http://sebbrantigan.net/mistakes-label-rookie-copywriter/ Wed, 04 Apr 2012 20:29:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Seb Brantigan http://sebbrantigan.net/mistakes-label-rookie-copywriter/comment-page-1/#comment-172 Seb Brantigan Mon, 05 Jul 2010 15:40:19 +0000 http://sebbrantigan.net/?p=1046#comment-172 Michael, read my reply on BetterNetworker at <a href="http://www.betternetworker.com/forums/copywriting-forum-f19/3-silly-mistakes-that-may-label-you-as-a-rookie-copywriter-t22954.html" rel="nofollow">http://www.betternetworker.com/forums/copywriti...</a> Michael, read my reply on BetterNetworker at http://www.betternetworker.com/forums/copywriti…

]]> By: Seb Brantigan http://sebbrantigan.net/mistakes-label-rookie-copywriter/comment-page-1/#comment-173 Seb Brantigan Mon, 05 Jul 2010 15:40:17 +0000 http://sebbrantigan.net/?p=1046#comment-173 Michael, read my reply on BetterNetworker at <a href="http://www.betternetworker.com/forums/copywriting-forum-f19/3-silly-mistakes-that-may-label-you-as-a-rookie-copywriter-t22954.html" rel="nofollow">http://www.betternetworker.com/forums/copywriti...</a> Michael, read my reply on BetterNetworker at http://www.betternetworker.com/forums/copywriti…

]]> By: Michael B Wilbraham http://sebbrantigan.net/mistakes-label-rookie-copywriter/comment-page-1/#comment-171 Michael B Wilbraham Mon, 05 Jul 2010 00:25:59 +0000 http://sebbrantigan.net/?p=1046#comment-171 It's a bit of an oxymoron - to create real benefits & illustrate those to the reader, you would need to create interesting text - so when do you call it "excessive"? How do you create an EXPERIENCE for your prospects without having enough text? When does "enough" become "excessive"?<br><br>I think it all goes about what it is you're selling or trying to achieve with your lead capture page or sales page. A lead capture page should have all the "guts" above the fold - it should contain enough information for the reader to make a decision to "opt-in" without having to scroll, that's why a video on a lead capture page can be very effective.<br><br>A sales page, on the other hand, is designed to make a sale - the reader will need enough information & will need to be exposed to enough benefits before the buying decision is made. Depending on what is being sold, this could require quite a lot of text.<br><br>It's all relative...<br><br>But yes, there can be NO excuse for spelling & grammatical errors! It's a bit of an oxymoron – to create real benefits & illustrate those to the reader, you would need to create interesting text – so when do you call it “excessive”? How do you create an EXPERIENCE for your prospects without having enough text? When does “enough” become “excessive”?

I think it all goes about what it is you're selling or trying to achieve with your lead capture page or sales page. A lead capture page should have all the “guts” above the fold – it should contain enough information for the reader to make a decision to “opt-in” without having to scroll, that's why a video on a lead capture page can be very effective.

A sales page, on the other hand, is designed to make a sale – the reader will need enough information & will need to be exposed to enough benefits before the buying decision is made. Depending on what is being sold, this could require quite a lot of text.

It's all relative…

But yes, there can be NO excuse for spelling & grammatical errors!

]]> By: Seb Brantigan http://sebbrantigan.net/mistakes-label-rookie-copywriter/comment-page-1/#comment-166 Seb Brantigan Sun, 04 Jul 2010 15:59:48 +0000 http://sebbrantigan.net/?p=1046#comment-166 Yes Tanya, right on! Thanks for the great feedback. Yes Tanya, right on! Thanks for the great feedback.

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