
Rather frequently, I visit numerous capture pages, sales letters etc. that often are created by marketers who make some of these three classic mistakes that could end up labelling them as ‘Rookie Copywriters’, and I’m quite sure nobody wants that title.
Therefore to aid with this, I’m going to share with you what these mistakes are…they’re easily avoidable and will take only a few minutes of your time to check before copywriting.
After all, are you a Rookie or a Professional copywriter?
So here they are:
1) Spelling & Grammatical Errors – it’s very offputting and extremely unprofessional to see this and if people won’t even take the time to spellcheck, you’d be surprised at how many people pick up on this.
2) Excessive Text - this is especially in a capture page or sales letter. You want to warm your prospects up, not to go on and on until their eyes go red either with rage or from reading your essay-like sales page for hours. Keep it short and to the point, that’s what I will be doing.
3) Features Over Benefits - I see this too many times; marketers mention the price and why they should buy from them before any real desire has been created. This is important: create an EXPERIENCE for your prospects. Share the benefits and creare that desire with your prospects, they don’t care for the features if they don’t know how they can benefit from them.






seb.brantigan
So you’re in the vocation of Network Marketing, and I want to congratulate you as well as 200,000 people every week who are doing the same. That’s an absolutely crazy figure, right? Now we both know that almost all of these people who join these home based businesses will spend more money than they make.




