Want to know the best recruiting strategies for direct sales to help you smoke out your competitors and sponsor more reps into your opportunity?
Looking to smoke out other distributors by using top earner strategies? If these questions got you thinking, then this blog post may have some value for you and your team. I’ll share what do a lot of people run into because they don’t have the most effective recruiting strategies for direct sales under their belt, and how to start sponsoring more reps.
Most direct sales people make the mistake of promoting their product or opportunity up front, and preach about all the great features that you get. Guess what, nobody cares about the features!
Perry Marshall said it best; nobody who bought a drill actually wanted a drill, they want a hole. Therefore, if you want to sell more drills, create information on making holes NOT information about drills!
You see, your prospects are looking for the outcome and aren’t so fussed about what creates the outcome. What is crucial is knowing how to build a business and how to market, as once you can master marketing it doesn’t matter what you sell.
Do you think McDonald’s have the best burgers and fries? Heck no, I think theirs suck! So why are they such a successful company if they don’t have the best products?
It’s their marketing, predictable service and attention to their customers. You rarely wait more than a few minutes when you go and visit, you know exactly what you’re going to experience, and what’s more is kids know who Ronald McDonald are even if they are only toddlers!
You need a product that solves a problem and is good quality but having the ‘best’ product is not going to be a winning strategy. So many uplines teach very odd recruiting strategies for direct sales such as “tell people why we are the best company with the best products” when this is all very subjective, and even if it is the best (not likely) it won’t be long before someone else is the best!
People are looking for the benefits of what your company actually provides; but more important than that, they want to know what the value is of working with you. Start by telling stories instead of facts; we are programmed to remember stories much more than bunches of numbers and statistics.
Homework for today; brainstorm on what stories can you tell people that will stick in their minds and make them think of you much more than facts and figures can. I also have some powerful direct sales recruiting tips written down you might find relevant and cool to read up on.
-Seb Brantigan
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Skype: seb.brantigan
P.S. enjoyed these recruiting strategies for direct sales, but still don’t have a proven system or a mentor to help?
Here’s the exact system I’ve used to generate over 3685+ leads online and make $8.3K+ in commissions from people who didn’t sign up in my primary biz, using no paid marketing. Click here for the training video
