Q: What do you do if someone is trying to ‘troll’ you or your brand online? How would you deal with a hater trying to destroy your business?
A: I’d turn this into content…and make them pay for running your business, rather than costing it. You can make them important training lessons for your email list, or record a video about it offering valuable tips.
To be clear you aren’t trying to strike back at someone – merely using things that they say as A) entertainment and B) education for your audience. e.g. a potential email subject line could be “Internet troll makes a fool of himself”
Q: Does having a well designed and attractive logo equals more results?
A: Not necessarily…in fact this is rarely the deciding factor. Here’s why; you could have the best logo in the world, but if nobody sees it then it’s the whole tree falling in a forest that no-one hears scene going on.
Instead, get a half decent logo up, make some money and then reinvest in branding once it’s practical to do so. You’re much better off investing in growing your business via ads, branding is important but alone it won’t get you sales. Which brings us to the next question…
Q: When should you begin running ads?
A: As soon as you possibly can. However if it’s a toss up between paying your bills and running ads, then don’t jump into it quite yet.
The sooner you can get ads running, the sooner you can start to scale your business – you need a business first though, and a working offer that’s ideally already converting with free traffic.
Q: Coffee or tea?
A: Coffee every time.
If you want more questions like these answered like this (bar the last one maybe ) plus some of my best ongoing marketing training, you’ll find my Unstoppable Marketing Club one of the most valuable membership ‘clubs’ you join in 2018.
More details here:
UK – www.unstoppablemarketing.club
US – www.sebbrantigan.net/umclub
Best wishes,
Seb Brantigan
