Are You Marketing Your MLM Business With The ‘Bulldog Approach’?

It’s kind of sad because most people reading this article probably wouldn’t admit it doing this, however those who are struggling in this industry usually are true Bulldogs. Read on to find out why the ‘Bulldog approach’ may prevent any growth in your MLM business.

Top earners in MLM neglect the Bulldog approach because they prefer to use the Scientific approach instead. Let me explain the differences between these two marketing approaches and why I wouldn’t want to be on the latter half (you’d probably agree with me on this one once you understand).

Bulldog approach: Those who take this approach would much rather make a sale than create a relationship or trust. Typically these marketers struggle to drive targeted traffic to their crappy replicated company websites or create any leads that are looking for what they’re offering.

Testing and tracking results usually are unheard of by those who apply the Bulldog approach; instead of facing facts they would prefer to market how they want to instead of a strategy that actually gets results (often due to ignorance and/or not adapting to change).

Scientific approach: Every new marketing strategy and campaign is tested/tracked in order to measure effectiveness by analysing results. If a certain strategy creates poor results, those taking the Scientific approach will drop what doesn’t work and focus their all on what’s working now.

Due to the nature of their business, they often get the most results as they are willing to test several marketing strategies. Once they find something that works they will not only implement that but change it slightly to improve conversions, in order to overall create more profit in their business.

Going back to the question at hand; are YOU using the Bulldog approach to market your MLM business? You’d be much better off being a scientific marketer, trust me 😉

-Seb Brantigan