The easiest way to get your point across online or offline is going to be using (visual) video marketing to promote your product, service or business.
There are other ways of doing this, but video marketing far outsells most other promotional methods of marketing because you’re using sound, audio and visual movement in order to more (or market) what you’re promoting.
However you can’t just get in front of a camera and begin to pitch your deal…it requires a professional touch to ensure you don’t quite frankly embarrass yourself. You could go through hours of creating countless videos or purchase a dearly expensive video marketing course.
Alternatively for the time being, you could use these four free and incredibly useful online video marketing tips I’m about to give you so that you look professional when using this marketing strategy…I’ll leave it up to you my friend!
1) Use a high quality camera, lighting and microphone – this one is really a no-brainer, yet I still see countless video marketers with cheap webcams with awful background noise. I would recommend purchasing a Flip Cam for just under $200, seeing as they meet all the criteria of a professional and portable video camera. Pretty nifty!
2) Dress to impress – don’t deter your visitors and potential customers by looking like you got dressed in the dark; I’ve seen videos before where people are in dressing gowns! Wear something smart, don’t overdo it by wearing a full tuxedo or suit. A smart t-shirt and a simple haircut will do.
3) Keep it brief and too the point – people want to hear what you have to say, not to hear you go on and on and on…unless you are creating a video sales letter, ensure your video is no longer than two minutes longer for best results.
4) Mix it up a little! – your face doesn’t always have to be on camera. Think about using Power Point as well as a personal appearance in your videos, so long as you follow these other three ‘golden rules’ you’re on your way to mastering video marketing. Don’t be too shy though!
-Seb Brantigan
Hi Seb,
Good points, especially #3 – it’s been suggested that about a minute and a half is a normal attention span for most folks o unless you’re a video marketing genius, keeping inside the 2 minute mark is a good idea.
I actually like seeing people in dressing gowns on their videos, to me that’s one of the advantages of a home based business, you never have to take off your slippers.
Jym
Good stuff Seb! Did you see my “hula hoop” video? Tell me what you think about that one. Thanks!
Good Point Seb, Video marketing is the way to go… it will explode your results at lightning speeds… keep giving great knowledge my friend
Great Points Seb, Video marketing is the way to go.. It is one of the top 3 ways to explode any online business at lightning speeds… Keep giving great knowledge my friend
I agree with this post. Everybody love to watch video, including promotional videos. The video content should be interesting and should influence the decision process of the watcher to buy the product or services. I have watched videos on how to do this including the process on how to make videos for marketing purposes.
When is the best time to use videos for marketing purposes? Thanks for this info, and please provide us for tips.